Is the Impossible Burger really that good?

Using Equitus Data analytics to Measure Consumer Sentiment

On August 8th, 2019, Burger King released the Impossible Whopper, a plant-based alternative to the company’s famous sandwich. The marketing campaigns have highlighted the positive response to the sandwich and the similarity in taste to the original Whopper. We wanted to determine how accurate these claims were by conducting a social media analysis into people’s reaction to the new offering from the fast food chain. Using Equitus’s suite of data analytics tools, specifically Social Insight and Text Analytics, analysis was conducted into consumer response including sentiment analysis, behavioral analysis, and most popular sentiment expressed about the sandwich. The infographic below displays the results.

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